Natalie Blythe, IBCLC started her career in the world of business and finance. After nearly a decade in that field, she became a mother and began her 5 year journey towards becoming a lactation consultant. She then used her business background as a tool to help her open and grow her own private practice, The Milky Mermaid.
I spent an afternoon shadowing her as she worked with patients and the following week we recorded our conversation. We discussed everything from what I observed that afternoon, to how she started her private practice, to how she grows it – with out relying on social media. We talked about what she has found helpful in running her private practice – like AI scribe – and what she has learned since her business opened up 8 years ago. Listen to our episode to hear Natalie’s story and some of the great things I observed in her practice.

Below are my personal notes from my observation and interview with Natalie. Take-aways that I will want to quickly reread in the future. (Time in parenthesis indicates the approximate time this topic is discussed in the podcast)
Verbiage: “That is a very logical fear, and it happens to a lot of people, and it sucks” but you … (Minute 1)
The atmosphere: comfortable and cozy
- Lamps with warm lighting, decor with various frames, plush comfy seating.
- She starts the appointment with an UNRUSHED conversation to ‘let them tell their story’ (or if baby is hungry/fussy she has the unrushed convo later in the appointment) This is one of the very few settings in the early postpartum period that moms have this much time with a professional to share their concerns, thoughts, and stories (Minute 5)
It took her 5 years to become an IBCLC – dedication, it’s not easy (Minute 18)
Building a private practice: One of the biggest keys is building trust with the patient in front of you. (Minute 20)
Verbiage:
Natalie: “You guys are really good parents”
Parent: “We’re trying”
Natalie: “You’re not trying, you’re doing it” (Minute 23)
Can owning a private practice actually be profitable?
- Yes, but it can take time (years?) (Minute 33)
- Consider finding a mentor (maybe SBTDC from University of NC) (Minute 70) Small Business and Technology Development Center https://sbtdc.org
Look into grants (Minute 50)
Growing a business: social media is NOT the biggest driver of her business growth, instead try: (Minute 38)
- Building trust with the patient in front of you
- Building trust with pediatricians in the area (and other healthcare providers)
- Send lactation care summaries after working with their patients
- Stop by the offices in town with rack cards (she dropped off homemade boob shaped baked goods one year)
- Community events
Things she started streamlining after being in the business for years (consider doing early on) (Minute 50)
- Choose the same domain/platform
- It’s hard switching EHR’s … choose wisely from the get go
- AI Scribe saves her a TON of time (Minute 60) AI Scribe Heidi
- She found Paperless Practice by Annie Frisbee to be a huge help https://learn.paperlesslactation.com/home
There’s an office in Wilmington NC – and apparently this happens in other places around the US – that offers a multidisciplinary approach to oral assessments. Bonded Beginnings in Wilmington, NC is where patients can go to be assessed by a dentist, chiropractor, and an IBCLC to determine if intervention is needed for an oral restriction. (Minute 77)
- Bonded Beginnings, TT Clinic at Cape Fear Smiles (multidisciplinary team that Natalie is a part of) https://www.bondedbeginningsnc.com
Observed, but not discussed in the podcast:
At this time, Natalie has found the following products to work well for her patients:
- Bottle: The Pigeon bottle
- Breastfeeding Pillow: The Nesting Pillow from Blessed Nest
More on Natalie with The Milky Mermaid
The Milky Mermaid
Facebook: https://www.facebook.com/themilkymermaid
Insta: https://www.instagram.com/milkymermaidnc/
Linked In: https://www.linkedin.com/in/natalieward-ibclc-themilkymermaid/
Thanks for joining me on my journey to becoming an extraordinary lactation consultant!
Suzanne Sanders, IBCLC
As of the recording and publishing of this, June/July 2026, neither myself nor Natalie Blythe receive any funds from the products or services that she spoke about. We are not endorsing any products or services, they are simply part of her story.
This is intended for healthcare professionals only and is for informational purposes. Content is not medical advice and should not replace professional judgment or individualized patient care. Exercise your own clinical judgment before applying any information discussed. Product or service mentions do not constitute endorsements.